Colleen brings more than 15 years of experience in marketing, communications, and public relations to her role as Chief Marketing Officer with Heffler, Radetich & Saitta. Prior to joining Heffler, she served as the Director of Digital Marketing and Lead Generation for a leading SaaS platform provider in the cloud communications industry.
Having spent her career working in the professional service, higher education, and technology industries, Colleen has special expertise in traditional and digital marketing, public relations, lead generation, sales enablement, campaign development, customer engagement, and event planning. Skilled in both inbound and outbound marketing, Colleen’s expertise is in leading marketing efforts from strategic planning through tactical implementation. As CMO, Colleen serves on the company’s executive management team and is responsible for all firm-wide marketing and communications efforts and for leading and building the marketing team.
As an avid learner and an adept researcher, she also keeps abreast of industry trends and challenges and provides business intelligence to the company. Colleen received her Executive MBA from Saint Joseph’s University and holds a Bachelor’s Degree in Public Relations and Advertising from The Pennsylvania State University.
She previously served as the Vice President of the Philadelphia Chapter of the Association for Accounting Marketing (AAM) and is an active member of AAM and the Legal Marketing Association.
Additionally, Colleen serves as a marketing volunteer with Deserving Decor, a non-profit that provides new twin beds, gently used furniture and household goods to women and children transitioning from domestic violence, homelessness, and teens aging out of foster care in Bucks County, PA.